Interlakes Area United Way
November 4, 2019:

East River Federal Credit Union sponsors contest for Interlakes Area United Way

Donors to Interlakes Area United Way's (IAUW) current campaign drive may be rewarded for giving back. 


People who take IAUW's 15x15 Challenge will be entered into a drawing for a $500 Visa gift card donated by East River Federal Credit Union (ERFCU). To be eligible, donors must pledge at least $15 a month in 2020 and return their pledge form to IAUW by November 15.

"As a not-for-profit financial cooperative, East River Federal Credit Union is proud to partner with other not-for-profits who share a passion for working in the best interest of our community members to enhance their overall well-being," said Penni Groce, ERFCU marketing specialist. "United Way fully encompasses this mission with the vast variety of services it provides, making a positive impact on our communities."

This is the second year IAUW and ERFCU have sponsored the 15x15 Challenge. Sixty-nine people qualified in 2018 and Madison resident Taylor Bloom was drawn as the winner.

IAUW President Lori Gustaf said the 15x15 Challenge is an easy way to quantify your local impact. 

"Fifteen dollars a month equals $180 a year," said Gustaf. "That's enough to buy free books for a year for six children through the Dolly Parton Imagination Library or can pay for a day of food and shelter for three people affected by disaster through the American Red Cross."

You can donate online using PayPal here or request a pledge form via email at You may also talk to your employer about payroll deduction.